How have you adjusted your business model in light of COVID-19?
Because of COVID-19 safety protocols, we cut back on our group sizes and increased the frequency of cleaning. Our business was heavily impacted by these constraints and we lost some customers who felt uncomfortable working out in person.
Given the COVID-19 landscape, we needed to be flexible to meet the changing needs of our customer base. We pivoted our business to provide remote training to people at home, which was delivered through a subscription model. We also gave our customers the ability to rent our equipment for home use.
It was challenging to overcome the technical hurdles, but our team worked hard to adapt the technology for our needs. We currently serve about 15–20% of our clients remotely, but at the peak of the pandemic, all our clients were served remotely.
We’re proud that our clients have made incredible progress during the pandemic. Even with remote coaching, many of our clients have lost between 50 to 60 pounds — and they’ve kept the weight off through our nutrition and accountability coaching.