Zions Bank Guiding Principles

We are a community bank with the unique ability to offer a full array of financial services to clients throughout our market area.

Our goal is to create value — value for our clients; value for the communities we serve; value for our employees; and, preeminently, value for our shareholders.

The critical elements to successfully create value for our shareholders are:

  • Effective management of a wide variety of risks;
  • Sales and the creation of a quality experience for our clients through effective teamwork; and,
  • Control of operating expenses.

These three components of our business are at odds with one another, and must be continually balanced and strengthened.

We endeavor to be conservatively entrepreneurial, nimble, innovative and energetic in creating solutions for our clients, while being judicious in our acceptance of risks.

We recognize banking is a local business and to be successful, we must maintain strong ties to the communities we serve and strong relationships with clients.

We strive to make our clients stronger by creating economic opportunity for them. Our goal is to provide products and services that strengthen our clients. We want to be proud of the clients with which we’re associated, and we want them to be proud to be associated with us.

We want to be actively engaged in important community issues and to help provide creative solutions to community needs.

We are committed to reward and recognize exceptional employee performance and be the premier employer of choice.

Above all, our business is conducted with integrity, decency and privacy. We recognize the value of diversity and will strive to treat clients, employees and even competitors with respect and appreciation, regardless of our differing backgrounds and situations. We will demonstrate by our product offerings, policies, procedures, pricing and service that "We Haven’t Forgotten Who Keeps Us in Business®."