Meeting With a Zions Wealth Advisor
Forming Your Financial Plan
Financial planning has nothing to do with money and everything to do with a client’s life legacy.
At Zions Wealth Advisors, the first goal is understanding a client’s current financial situation. Wealth advisors listen to clients’ financial concerns to understand their investment goals, with an aim to provide solutions custom tailored to each client’s needs.
“Sure, we can tell them what the markets are doing, but they watch the news, they can see that,” says Trevor Hanson, a vice president at Zions Bank and a wealth advisor. “Here at Zions, we’re focused on building the right financial plan. And then we find the right investments for the right situation.”
By Amelia Nielson-Stowell
Meeting with a Zions advisor isn’t a commission-driven sales pitch about investment products. Instead, Zions Wealth Advisors focus on personalized wealth management solutions. Accounts are reviewed consistently, and financial decisions are made after discussing all factors with a client, such as:
• Do you have a trust in place?
• What is your current tax situation?
• Do you have a plan to maximize your Social Security?
• How much money do you need to retire?
“These decisions are not spur of the moment,” Hanson says. “We find clients are so much more successful when they have a financial plan. And plans take time.”
Who Needs Wealth Management?
Many clients put off financial planning for far too long. Hanson says it’s natural — they are involved in their careers and worried about their professions. But it’s a disservice to their years of hard work when they avoid their personal finances.
“Most people need help, they just don’t know they need it,” Hanson says.
Zions Wealth Advisors isn’t just for seasoned seniors but young professionals, too. And wealth isn’t synonymous with money. Hanson says: “If it’s a lot of money to the client, it’s a lot of money to us — if it’s a little money to them, it’s still a lot to us, because it’s their nest egg they’ve spent time saving.”
Choosing the Right Investment
Investments are not a one-size-fits-all venture, Hanson says. He’s worked with clients who are very risk averse, and they usually sell their stock when the market is down.
“Those types of investments (stocks) are not in alignment with this client’s risk tolerance and not a good fit,” he said.
Other clients crave security, and follow a safe laddered approach to investment, while others still will ride the market through a rough patch.
There’s an element of psychology that goes into investing. Advisors can help clients stay focused on their financial goals, so clients don’t make emotional decisions that can be catastrophic to their overall objectives.
Hanson says one of his favorite parts of the job is getting to know his clients and helping them pursue their financial goals. “Because of the relationship we have with our banking partners and clients, we have a low portfolio turnover. Our clients become our friends,” he says.
“A lot of programs are worried about revenue,” Hanson says. “At Zions Wealth Advisors, we are worried about helping clients achieve their financial goals and aspirations. We’re the luckiest employees in the world — we get to help people every day with their dreams. It’s a very rewarding career.”
To find out more about Zions Wealth Advisors, please visit Zions Premiere Wealth Management at zionsbank.com/wealth or call 801-844-7293.