In 2015, Utah Business magazine named Avalaunch Media as one of the fastest-growing companies in Utah. This flourishing digital marketing company specializes in content marketing, SEO, pay-per-click management for paid media, web design and development.
Avalaunch owner Andrew Melchior says his company serves all sizes of clients, from small startups to Fortune 500 companies. The majority of its work is for mid- to enterprise-level companies. At the other end of the spectrum, it works for funded startups, creating marketing materials such as pitch slide presentations to promote product details. The company continues to evolve and expand its product offerings to include services such as animated video production and interactive graphic design.
Since much of the interactive content produced needs to be embedded in websites, Avalaunch has developed the capability to offer online development and builds dozens of websites for clients each year.
According to Melchior, the hot topic in online marketing is infographics. It’s a unique way of publishing content such as highlighting data in a creative, compelling form that lets the audience quickly absorb a lot of information. Its snappy content is designed to grab attention.
Avalaunch helps client Ski Utah share all the reasons why Utah has “The Greatest Snow on Earth.” It has developed social media campaigns and created posts that engage with existing and potential clients.
Of course, the important thing with any form of marketing is to monitor measurables in order to assess advertising effectiveness. According to Melchior, Avalaunch has analytics in place to check where traffic to a client’s site originates, the average time users spend on a page, and how many other pages they visited. This is a great way to confirm brand exposure, something many small businesses struggle with. The return on investment is measured from direct traffic flow. Growth has come organically for Avalaunch Media, now with a team of almost 30 employees.