Langston-Shaw Realty Group
3 Keys to Realty Success in Southern Utah
Joe Langston and Nate Shaw grew up in the St. George area but never crossed paths until their professional careers collided in a positive way. Each experienced early success as young realtors in the Washington County housing market.
After doing business alone for several years, it became mutually apparent to Langston and Shaw that combining forces would complement and elevate their professional capabilities. They formed the Langston-Shaw Realty Group in March 2013, part of Keller Williams Realty Brokerage.
By James Rayburn
“We were both doing a substantial amount of business and recognized that if we teamed up we’d be able to expand and grow and establish an even higher level of service,” Shaw says.
Langston adds, “When we started talking, we quickly realized that we were both on the same page and had the same professional standards.”
Since then, the numbers speak for themselves. Last year Langston-Shaw closed 126 transactions worth more than $28 million. The team has been a Top 5 producer out of more than 1,000 agents in the Washington County realty market for the past three years.
With a support staff of two full-time administrators, the strong suit of Langston-Shaw’s four-agent team is resale. They also specialize in new construction and investment properties.
“We feel our team is always becoming more diverse and more skilled, and we’re very comfortable with any type of residential property arrangement,” Langston says.
The firm’s success is based on three main principles.
1. Be a Respected Part of the Community
Langston and Shaw grew up in Washington County and have been working there for more than a decade. They have developed a recognizable brand of trust and respect. They stress reliability, honesty and being straightforward in their dealings. “We’ve learned that if you treat people right and do what’s right for them, it always comes back to be the best thing for you as well,” Langston says.
2. Retain Customers
More than 70 percent of Langston-Shaw’s business comes from referrals and repeat customers. Having customers return is the ultimate stamp of approval. “We derive satisfaction and know we have done our job correctly when we get that second transaction from a client,” Langston says. “That’s our way of gauging our level of service.”
3. Demand Professionalism
Langston and Shaw understand that the appraisers, home inspectors and lending officers they work with are an extension of their service. They only refer customers to those who demonstrate their same level of professionalism.
“It’s important for us to be current on new rules, regulations and options because things are constantly changing,” Shaw says. “The other professionals that we work with and trust keep us informed and educated, which helps us provide a standard of service that every customer should expect.”
On the lending side, Mike Wittwer, a mortgage and construction loan officer at Zions Bank, is someone Langston-Shaw rely on often.
“We communicate regularly to make sure we’re both able to exceed expectations and provide what our customers need,” Wittwer says. “It’s a team-like relationship that helps ensure smooth, complete and professional transactions.”