Business

Speaking on Business: Penna Powers

After 34 years in business, Penna Powers is one of Salt Lake City's most respected and established advertising and communication agencies.

Chris Redgrave May 18, 2018

This is Chris Redgrave for Zions Bank Speaking on Business.

When tasked with creating an impactful campaign for the state of Utah, ultimately designed to help save lives, the Penna Powers team took the responsibility seriously, so seriously, that they created an entirely new process. This process, based on behavioral research and connecting with influencers, is now the basis for all campaigns Penna Powers creates, with the intention to affect behavior.

After 34 years in business, Penna Powers is one of Salt Lake City’s most respected and established advertising and communication agencies, with 45 employees and offices in Salt Lake City and Las Vegas. They’re most known for their work creating the Zero Fatalities campaign and Clear the Air Challenge. Company CEO Mike Brian says with their research process, they focus on behavior, and what can drive someone’s choices. Ideas are ingrained in our mind and it’s how to influence our choices. By delving deep into their target audience, they create strategic messaging, based on research.

With behavioral data Penna Powers collects, they understand how to develop messaging using information and experience. Clearly this approach is working, since the company has long-term and loyal clients. Company founder Chuck Penna is retiring this year and he’s brought in a management team who is working to continue his legacy while taking Penna Powers to the next level.

Find them online at www.pennapowers.com.

For Zions Bank, I’m Chris Redgrave, speaking on business.

Penna Powers
1706 S. Major St.
Salt Lake City, UT 84115
801-487-4800

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