Speaking on Business: First Choice Insurance

First Choice Insurance specializes in offering auto and home insurance.

Chris Redgrave Mar 13, 2018

This is Chris Redgrave for Zions Bank Speaking on Business.

With his company, First Choice Insurance in Pocatello, DeWight Lee says what it’s really about … is relationships. He loves staying connected with clients and making sure they have the right coverage. And the best part is, with the insurance his company provides, he gets to be a hero to people during some of the most challenging times in their lives.

First Choice Insurance specializes in offering auto and home insurance but also includes commercial and some life insurance. As an independent agency, First Choice represents many companies, and DeWight has made it a point to only work with the best. This also means he can cater an insurance solution to what a customer wants and needs, and he loves having this flexibility. He can insure anyone regardless of their credit or the type of coverage they need and is licensed in Idaho, Utah, Montana and Wyoming, so he has a wide coverage area.

DeWight started into the insurance business 13 years ago, representing a major insurance company. After a few years, he decided to become independent, so he started First Choice Insurance in 2009, and he’s never looked back. His focus on relationships helped him steadily build up his client base, and now he has a team of five employees.

Be sure to check him out online at

For Zions Bank, I’m Chris Redgrave, speaking on business.

First Choice Insurance
1308 E. Center St.
Pocatello, ID 83201

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