Speaking on Business: Jody Wilkinson Acura

Jody Wilkinson Acura is an upscale car dealership with long-term team members and a dedicated customer base.

Chris Redgrave Jun 8, 2018

This is Chris Redgrave for Zions Bank Speaking on Business.

Jody Wilkinson has always loved cars, starting with his first job washing cars as a kid. At 19, he became a car salesman and for nearly 30 years, he’s been the owner and operator of Jody Wilkinson Acura in Salt Lake City. As an upscale car dealership, Jody says long-term team members who have connected with customers, have created a loyal clientele who trust the dealership to help them find what they’re looking for.

The industry is trending away from sedans into SUVs and trucks, so Jody Wilkinson Acura is filling this need with the top-selling MDX, a full-size SUV, followed by the RDX. New this year is the NSX, known as a monster performance sports car with a 550-horsepower engine that combines electricity and gasoline. There’s still sedans available too, like the TLX.

Jody learned early that a secret to his success at Jody Wilkinson Acura was to focus on his team, so he eliminated traditional car sales positions and added product specialists who present the cars with managers to handle financing to make the transaction smooth. Positions come with a base salary and are given bonuses based on production, so they’re incentivized to focus on fabulous service for their customers.

With Jody’s daughter, Rachel Wilkinson, involved, Jody Wilkinson Acura is a second-generation business.

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For Zions Bank, I’m Chris Redgrave, speaking on business.

Jody Wilkinson Acura
1111 S. Main St.
Salt Lake City, UT 84111

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