Business

Speaking on Business: NowPlayingUtah.com

NowPlayingUtah.com is a statewide event calendar that lists arts, sports and performances all in one platform.

Chris Redgrave Jan 5, 2018

This is Chris Redgrave for Zions Bank Speaking on Business.

In one of the hottest markets in the U.S. we need a place to check out all our exciting events, like schedules of arts, sports and performances in one place and that’s the genius behind the statewide event calendar NowPlayingUtah.com. In the old days, we had to scan papers, magazines or even ask our neighbors, and now all we do is visit NowPlayingUtah.com.

Organizations like this site because they can send out one announcement and populate many landing locations. For example: the U of U had 20 different calendars they worked with so it took a lot of time to coordinate all events into one schedule. Centralized calendaring compiles event information into one comprehensive calendar at NowPlayingUtah.com, which is a double benefit because it doesn’t just serve locals. We have a vibrant tourism business with 22 million visitors annually, who want to know what’s happening in the Beehive State, so although 60 percent of hits come from locals, a significant amount of web traffic comes from California, Colorado, Nevada and Idaho.

With tens of thousands of events scheduled since launching in 2008, NowPlayingUtah.com has garnered millions of views and plays a key role in visitor and convention business.

Check out the most up-to-date events at nowplayingutah.com.

For Zions Bank, I’m Chris Redgrave, speaking on business.

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