Speaking on Business: Switchback Motorsports

Switchback Motorsports offers major brands like Polaris, Yamaha, Argo and Timbersled in 4-wheelers, side-by-sides, dirt bikes and road bikes.

Chris Redgrave Dec 3, 2018

This is Chris Redgrave for Zions Bank Speaking on Business.

It was a desire to bring people back into the retail environment by offering major brands like Polaris, Yamaha, Argo and Timbersled that motivated outdoor sports enthusiasts, Jake and Greg Nickerson, Josh Morris and Ryan Young to buy an existing dealership in Pocatello and renovate it, tripling the size of Switchback Motorsports. And this week Switchback Motorsports is celebrating their one-year anniversary of being in business.

A key focus for the expanded business is to double down on service. Jake says they understand how online shopping is one of the biggest competitors for Switchback Motorsports, so their certified technicians will tackle many mechanical fixes and upgrades, plus they carry aftermarket parts. According to KPMG, to fit customer expectations, retailers need to understand the balance of digital and ecommerce to reach customers, so the idea of bringing people into Switchback Motorsports, fits current worldwide retail trends.

Come to the celebration on December 8 and enter a drawing to win a Polaris ATV or Timbersled snowbike kit. While there, be sure to check out the product line that includes 4-wheelers, side-by-sides, dirt bikes, road bikes, with snow machines and snowbikes as top sellers when the snow flies.

Check them out for Christmas online at

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For Zions Bank, I’m Chris Redgrave, speaking on business.

Switchback Motors
150 Park Lawn Ave.
Chubbuck, ID 82202

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