Business

Speaking on Business: SouthWind Farms

SouthWind Farms is known across the nation for their gourmet fingerling potatoes, sold to restaurants and grocery outlets.

Chris Redgrave Apr 2, 2018

This is Chris Redgrave for Zions Bank Speaking on Business.

As generational potato farmers, it’s no surprise that Robert and Jerry Tominaga decided to continue the tradition. With business partner Rod Lake, they’ve made important innovations and are now known across the nation for their gourmet fingerling potatoes, sold to restaurants and grocery outlets in 45 of the 50 states. They’re also developing other types of potatoes, like mini-rounds.

They’ve expanded from the one to two acres they started to approximately 700 acres and are growing around 12 varieties of potato, in addition to the fingerlings they’re famous for. Robert says innovation is at the heart of SouthWind Farms, and every year they go to classes to learn more about raising, harvesting and storing potatoes more effectively. This technique is working since they’ve increased their amount of sellable potatoes by 25 percent on the same amount of acres, while maintaining the quality their potatoes are known for.

You may not realize it, but potatoes are a living organism and even when stored in your pantry or fridge, it produces oxygen, one of the reasons it’s best to keep potatoes in the dark. SouthWind Farms has discovered a key to their success is figuring out what their customers want and then creating it, which is why they have such a loyal client base.

Discover great recipes and more online at www.southwindpotatoes.com.

For Zions Bank, I’m Chris Redgrave, speaking on business.

SouthWind Farms
450 21st St.
Heyburn, ID 83336
208-436-8164

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