Speaking on Business: Especially for Athletes

Especially for Athletes, is a program designed to build a culture of acceptance and caring for fellow classmates.

Chris Redgrave Oct 17, 2017

This is Chris Redgrave for Zions Bank Speaking on Business.

Sometimes in life, it takes having a conversation about the tough stuff, and for Dustin Smith, that means talking about youth suicide rates and steady increases of bullying at school. Through his new company, Especially for Athletes, he’s created a program to build a culture of acceptance and caring for fellow classmates.

The message of this program is “Eyes Up – Do the Work”, and it’s a reminder to watch out for others, especially those who need a friend, so you can reach out to let that person know they’re not alone. While the message is for anyone, Dustin felt the most effective outreach was to start with high school athletes because they’re in an influential position in the school and community, so they can positively affect others.

Especially for Athletes is also working to teach personal responsibility with competition and sportsmanship because it needs to be done with a high level of respect and empathy for those you’re competing against. Dustin believes competition can teach important life lessons, a talent students can use throughout their lives.

Especially for Athletes is already working with high schools and junior highs statewide to share the program, with a book that will soon be published.

Find more online at

The Speaking on Business program is now in its twentieth year.

For Zions Bank, I’m Chris Redgrave, speaking on business.

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