Speaking on Business: The Caramel Tree
The candy store is now so popular, they’re expanding to a second location in Idaho Falls.
This is Chris Redgrave for Zions Bank Speaking on Business.
For Chris Merrill, running his business requires a sweet touch. As the owner of The Caramel Tree in Rigby, he provides a wide variety of delicious treats, handmade daily, like caramel apples, homemade fudge, dipped marshmallow sticks and brownie bites.
Chris started into the candymaking business with another family member, doing gourmet fudge. They were selling at craft shows and developed a following until they decided to increase their product line, and The Caramel Tree officially launched 10 years ago. The candy store is now so popular, they’re expanding to a second location in Idaho Falls, which will increase their retail and production space and grow the employee base.
The top-selling item is apple pie caramel apples, dipped in white chocolate then coated with an apple pie crusting, followed closely by chocolate caramel pretzel sticks and chocolate caramel cinnamon bears, which are another customer favorite. While the locals love The Caramel Tree, the word is out, and they have a vibrant ecommerce business, shipping product across the U.S. and to Europe, especially for members of the military and service missionaries. If you’re looking for a great gift, they make personalized gift baskets, which are popular for the holidays.
Check out their selection online at thecarameltree.com.
Zions Bank is proud to celebrate two decades of service to Idaho.
For Zions Bank, I’m Chris Redgrave, speaking on business.
146 E. Main St.
Rigby, ID 83442