Business

Speaking on Business: Switchback Motorsports

Switchback Motorsports sells top brands in outdoor sports products and power tools, like Polaris, Yamaha, Argo and Stihl.

Chris Redgrave Nov 24, 2017

This is Chris Redgrave for Zions Bank Speaking on Business.

The Nickerson family has been operating successful businesses in Idaho for decades; however, they were looking for ways to diversify. As avid outdoor sports enthusiasts, Jack and Greg Nickerson, Josh Morris and Ryan Young wanted a dealership that specifically offers Polaris, so they found one for sale, bought it and launched Switchback Motorsports.

Switchback Motorsports in Chubbuck is selling some of the top names in outdoor sports products and power tools, like Polaris, Yamaha, Argo and Stihl. Their product line includes 4-wheelers, side-by-sides, dirt bikes, road bikes, chain saws and weed-whackers. For the winter, snow machines remain popular but snowbikes are gaining popularity as well.

Since the family bought the dealership, Jake, who runs the operation, says Switchback Motorsports has been undergoing a massive expansion to carry the additional product lines and increase the service department. This aligns with the family’s goal to provide top-notch service and a fantastic customer experience, while getting more machines in and out.

On Dec. 2 they’ll be holding the grand opening for Switchback Motorsports and will be offering a drawing to win a new machine, a Polaris or a Yamaha. Check out the revitalized dealership at 150 Park Lawn Ave in Chubbuck.

Be sure to visit online at www.switchbackmotorsports.com.

Zions Bank is proud to celebrate two decades of service to Idaho.

For Zions Bank, I’m Chris Redgrave, speaking on business.

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