In November 2003, we published the first issue of Community magazine.
Over the past 16 years of publication, the magazine received a number of awards. Community was named a WPA Maggie Award Winner as the nation’s “Best Corporate or In-House Magazine” in 2004, 2006 and 2008, as well as a Utah Best of State Publication Winner in 2007, 2008, 2010, 2015, 2017 and 2019. In addition, the Idaho Press Club and the Public Relations Society of America awarded the magazine first place in categories for best publication on numerous occasions.
However, the intent of the magazine was never about winning awards. Our objectives were to tell the stories of our clients and the communities we call home and help contribute to their strength and vitality.
This issue of Community magazine will be its last, and as it relates to our objectives, I say, “mission accomplished.”
In its 97 issues, the magazine highlighted nearly every community across Utah and Idaho at least once and racked up the following estimated numbers:
- Pages designed: 7,257
- Original photos used: 10,560
- Utah and Idaho hometown profiles: 170
- People profiles: 178
- Business profiles: 254
- Local nonprofit features: 79
- Restaurant features: 150
- Recipes: 200
- Total printed magazines: 4,792,000
Perhaps most importantly, I believe Community magazine has been a reflection of Zions Bank itself and our deeply-rooted commitment to our communities. It has also served as an acknowledgement of the community of clients who choose to do business with us and are the reason for our success.
We recognize banking is a local business and to be successful, we must maintain strong ties to the communities we serve and strong relationships with our clients. Our commitment to doing this is as strong today as it has ever been in our 145-year history, and we look forward to introducing new and innovative ways to strengthen those ties and deepen those relationships.
Because my picture appeared in the front of each issue of Community, I got far too much of the credit for its success. The real credit goes to those whose photos have never graced its pages until now. A special “thank you” to our friends at Lumin Publishing for helping us bring Community to life and for their unwavering commitment to producing an unequaled publication for so many years. An extra special thanks goes to our Managing Editor Julie M. Bradford who has directed the magazine since its inception and spent many long evenings ensuring that near perfection has been achieved. For nearly two decades, Julie has been, and will continue to be, a highly-valued member of my team at Zions Bank.
Thanks for reading the magazine … and, most importantly, thanks for being a part of our Community.
Rob Brough Executive Vice President Corporate Marketing and Communications