Community

Zions Recognized as a Top Business Supporting Arts

Honored by Business Committee for the Arts

Heidi Prokop | Photos courtesy of Zions Bank Jan 9, 2019
group of seven people all dressed up
Attendees include Salt Lake County Director of Community Services Holly Yocum, Holly and Rob Brough, Jesselie and Scott Anderson, Diane Stewart, and Utah Cultural Alliance Executive Director Crystal Young-Otterstrom.

From the red rock desert that sets the stage for the Moab Music Festival in Southern Utah to the Idaho State Championship Fiddle Contest near the mountain resort of Sun Valley, Zions Bank supports the arts because they enrich and elevate the lives of diverse communities across the bank’s footprint.

Its efforts were recently recognized by Americans for the Arts that named Zions a BCA 10: Best Businesses Partnering with the Arts in America honoree for 2018.

Presented every year by the Business Committee for the Arts, a division of the nonprofit Americans for the Arts, the BCA 10 awards honor 10 U.S. companies for their exceptional commitment to the arts through grants, local partnerships, volunteer programs, matching gifts, sponsorships and board membership. Zions Bank was nominated by the Utah Cultural Alliance and received the BCA 10 award at an Oct. 2, 2018, gala in New York City.

Supporting Arts an Investment in Communities

Both Utah and Idaho have statistically greater rates of adults who read literature, attend visual or performing arts events or go to movies, according to the National Endowment for the Arts 2016 Survey of Public Participation in the Arts. In fact, Utahns are leaders in the nation for patronizing the arts. The state ranks No. 1 nationally in attendance at museum and theater events and No. 2 in attendance at art exhibitions, according to the NEA.

In a region where the arts play such a significant role in the day-to-day lives of residents, Zions Bank understands that supporting the arts is an investment in the long-term cultural landscape of the Intermountain West.

“As we build an enduring platform for economic success in our communities, we need to look both at business and at the arts,” said Zions Bank President and CEO Scott Anderson. “Both must have the opportunity to flourish. Both make our communities stronger, more vibrant and more enjoyable. Our goal is to do our part to keep both our economy moving forward, and for our arts to inspire and enlighten our thoughts and lives.”

man and a woman holding an arts award
Americans for the Arts Chair of the Board Julie Muraco presents Zions Bank President and CEO Scott Anderson with the BCA10: Best Business Partnering with the Arts in America Award.

Art and Culture Create Jobs

Because the NEA study shows that Utah ranks No. 5 in the nation for art and cultural employment in the U.S., it also makes good business sense for the bank to support the arts as economic drivers that create jobs. In fact, Utah arts and cultural-related jobs grow annually at a 4 percent rate, the third-highest rate in the nation.

Records reveal that Zions Bank’s support and financing for institutions such as libraries, cultural halls and performance venues goes back as far as the 1890s. In 2017, 40 percent of the bank’s total sponsorship dollars were donated to more than 60 arts organizations. Zions Bank has an extensive collection of nearly 4,000 original works of art adorning the walls of branches and corporate offices. Its employees are encouraged to volunteer with local nonprofits, including serving on boards of arts organizations.

“We are grateful to honor these businesses and individuals for their exceptional involvement in ensuring that the arts thrive in their communities,” says Robert L. Lynch, president and CEO of Americans for the Arts. “They provide the arts with significant financial and in-kind support, and they incorporate meaningful arts-related programs into their employee, customer and community relations activities — truly setting a standard for other businesses to follow.”

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