Speaking on Business: Switchback Motorsports

For the Avid Outdoor Sports Enthusiast

Chris Redgrave | Photos by Kevin Kiernan Sep 12, 2018
Jake and Greg Nickerson standing in their store
Jake and Greg Nickerson

After decades of operating successful businesses in Idaho, the Nickerson family began looking for ways to diversify. As avid outdoor sports enthusiasts, Jake and Greg Nickerson, Josh Morris and Ryan Young wanted a dealership that sold Polaris, so they found one for sale, bought it and launched Switchback Motorsports in Chubbuck, Idaho.

In addition to Polaris, the dealership sells some of the top names in outdoor sports products and power tools like Yamaha, Argo and Stihl. Its product line includes four-wheelers, side-by-sides, dirt bikes, road bikes, chain saws and weed whackers. In the winter, snow machines are a big seller, but snow bikes are gaining popularity as well.

Since the family bought the dealership, Switchback Motorsports has undergone a massive expansion to carry the additional product lines and increase the service department, according to Jake Nickerson, who runs the operation. This aligns with the family’s goal of providing top-notch service and a fantastic customer experience while increasing sales.             

Switchback Motorsports
150 Park Lawn Ave.
Chubbuck, ID 82202

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