Speaking on Business: First Lite
Innovative High-end Hunting Apparel
First Lite co-founders Scott Robinson and Kenton Carruth are bow hunters who know what kind of clothing hunters most need. Both love Merino wool for outdoor activities because it’s soft and warm and feels like cashmere.
But existing clothing wasn’t being made in the right design for hunting. So, the two men created their own line, which became First Lite. They’re so dedicated to innovation, they partnered with a fabric technology company to create a licensed product in a style that didn’t previously exist.
Located in Ketchum, Idaho, the company’s primary goal is to create and innovate new products for its line of high-end hunting apparel. This includes hybrid garments for hunters, designed to be layered so they can be used in any condition. They started with base and mid-layer wool pieces and expanded to include rainwear, insulation, gloves, belts and headwear.
In the 10 years since the company launched, First Lite has developed a dedicated following. Products can be found on the company’s website, on blackovis.com and on Amazon.com, and at major retailers like Sportsman’s Warehouse and Scheels.
Robinson says the First Lite line also includes clothing specific to hunting in various parts of the United States since some of these have different needs. Check them out online at firstlite.com.