Speaking on Business: Howdy Homemade Ice Cream
Small Business Model Employs Individuals With Special Needs
Heidi Nielson, owner of Howdy Homemade Ice Cream in Salt Lake City, is a mom on a mission. Her son, Jack, has special needs, and at age 21, was having a hard time finding a job. Only 14 percent of people in the special needs population are employed.
With her husband, Chris, she opened Howdy Homemade Ice Cream, an ice cream shop at 2670 S. 2000 East where their son works and where they hire other individuals with special needs.
They were helped by restaurant veteran Tom Landis, who owns Howdy Homemade in Dallas and also hires special needs individuals. With his assistance, they created the same business model in Salt Lake City. The Nielsons spent about two months building out Howdy Homemade Ice Cream, and since opening in September 2017, they haven’t slowed down.
At Howdy Homemade Ice Cream, the system is simple. Ice cream is made from scratch, and the setting is comfortable. They offer 24 flavors including such customer favorites as Dr. Pepper Chocolate Chip and Cookie Monster. At Howdy Homemade Ice Cream, you come for the ice cream and stay for the people.