Speaking on Business: All in the Family

Susan Molitoris has been a part of the estate sale industry for almost 35 years.

Chris Redgrave Sep 1, 2017

The estate sales industry has quadrupled in the last five years, and one of the main reasons for this trend is downsizing by retiring baby boomers. Susan Molitoris has been a part of this industry for almost 35 years. Her company, All in the Family, handles the estate sales process from start to finish.

Families are encouraged to collect important papers and anything they want to keep before the company gets involved. Then a team spends two days preparing items for a sale to be held from Friday to Sunday. About 80 percent of items are usually sold, and the remainder is donated to Goodwill. All in the Family conducted 90 sales last year with an average attendance of around 1,000 people per sale.

While growing up, Susan went to garage sales with her aunt almost every week. She received $1 to spend. She developed an eye for selecting valuable items, and after moving to Utah in the 1980s, she worked for other estate sales companies before starting her own company.

In the last few years, there’s been a shift in what types of items sell. For example, mid-century modern furniture is popular now, as well as items from the 1970s and 1980s that appeal to millennial buyers.

To learn about upcoming sales, visit

All in the Family

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