Speaking on Business: Sparkle in Pink
Adorable Made Affordable
Quynn Larsen of Sparkle in Pink has always loved to be creative and design new things. As a kid, she would make purses out of old jeans and sell them to friends. So when she was looking for affordable clothing after the birth of her first baby, she decided to start her own business. She launched Sparkle in Pink and brought her mom, Diane Larsen, on as her business partner almost six years ago.
Sparkle in Pink, where the motto is “Adorable Made Affordable,” is an online girls’ clothing boutique with cute, trendy clothes for great prices. The goal is to offer entire outfits for around $15 with accessories that are $5 or less. Larsen and her mom found a manufacturer and started designing their own clothing line so they could adapt quickly to new trends.
Now the online boutique has customers across the United States and is shipping out around 1,000 orders per day with the help of its 30 employees. Just a few months ago it moved into a new warehouse in Draper to accommodate its growth. Larsen and her mother hope to eventually develop a line for boys, but right now they remain focused on girls’ clothing.
Photos by Kevin Kiernan