Business

Small Business Owners Gain Insight From Facebook and Google

Boost Your Business with Facebook

Ali Hardy Nov 1, 2017

In an effort to empower small business owners and entrepreneurs, Zions Bank recently hosted two events in Idaho on how to leverage digital tools to engage customers and grow their businesses.

“Boost Your Business With Facebook” was held in Boise in partnership with Idaho Sen. Jim Risch, chairman of the U.S. Senate Committee on Small Business and Entrepreneurship. The free event was organized to provide small businesses with the most up-to-date tools, insights, and best practices for growing a business on Facebook and Instagram.

The daylong event, attended by almost 200 people, featured a dynamic presentation from Facebook experts, a special economic presentation by keynote speaker and Zions Bank Economic and Public Policy Officer Robert Spendlove, a small business survey presentation from Dan Jones and Erik Pfeiffer of Cicero Group, local entrepreneur success stories and lessons learned, and a panel highlighting local resources available to Idaho businesses.

“Zions Bank is committed to adding value to our communities and supporting small businesses,” said Western Idaho Region President Toni Nielsen. “In Idaho, small businesses play a fundamental role by helping to build the economy and create jobs.”

At the other daylong event, experts from Google gathered with approximately 100 local business owners and entrepreneurs in Idaho Falls. The free event featured an informational presentation from Google that focused on how today’s small businesses can leverage digital tools to grow their businesses online.

The Google event also featured a keynote speech from Spendlove, a presentation by Jones and Pfeiffer, and panels and workshops designed to empower small businesses.

“Zions Bank is proud to host events that provide local businesses with relevant information and best practices,” said Bryant Searle, regional retail lending manager for Zions Bank in Eastern Idaho. “We want to help Idaho businesses thrive and grow.”

Photos courtesy of Facebook

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