Zions Bank Cardholders Fork Over Nearly $4.8 Million to Local Restaurants
Cash back incentive spurs spending, but eating establishments need ongoing support.
In response to the COVID-19 crisis — which forced some restaurants to lay off workers or temporarily close in March — Zions Bank worked quickly to encourage diners to support eating establishments by offering a 10% cash back incentive. Each time customers used their Zions Bank credit card at a restaurant or catering company, they received the attractive bonus.
During the nine-week promotion, diners spent nearly $4.8 million eating out, supporting both mom ‘n’ pops and national chains. Purchases were made on gift cards, drive-thru and carry-out orders, and delivery services like DoorDash® and Uber Eats® before restaurant dining rooms began to reopen in May.
The effort also put extra dollars in the pockets of consumers. Over the course of the campaign, the bank paid restaurant patrons $480,000 in the form of cash back bonuses.
“We were overwhelmed by the outpouring of support for local restaurants,” said Scott Anderson, Zions Bank president and CEO. “Still, current dining volumes are around 75% of what they were before the pandemic. It’s important that we keep showing up for these restaurants, who literally and figuratively give our neighborhoods their unique flavors and are part of the deep fabric of our communities.”
An estimated 110,000 restaurant workers in Idaho and Utah lost jobs related to COVID-19 and about half of the restaurants in each state had to temporarily close, according to the National Restaurant Association.
Along with sustaining individual establishments, restaurant purchases have a multiplier effect in the economy. Every dollar spent at a restaurant contributes $1.96 to Utah’s economy and infuses $1.73 into Idaho’s economy, according to estimates from the National Restaurant Association.
Throughout the public health crisis, Zions Bank has supported small businesses and local economies in multiple ways, including through the U.S. Small Business Administration’s Paycheck Protection Program. PPP loans approved through Zions Bank will help preserve payrolls for more than 26,000 restaurant workers in Utah and Idaho.
Kallee Feuz is a Public Relations officer for Zions Bank.