Yrene Luque Named Manager of Zions Bank’s Utah Business Resource Center

The bilingual banker and business advocate will offer knowledge, tools and guidance to aspiring, new and existing business owners in the Beehive State.

Nicola McIntosh Oct 1, 2019

Utah entrepreneurs looking to start or grow a business have a new champion in Yrene Luque, the new manager of the Zions Bank Business Resource Center in Salt Lake City.

woman using the phone at her desk
Yrene Luque is the new director of the Utah Business Resource Center located at 310 S. Main St., 1st floor, in Salt Lake City.

The Business Resource Center helps aspiring, new or existing business owners start, expand and finance business ventures with the knowledge, tools and guidance needed to succeed.

Yrene will lead hands-on group workshops and trainings and will offer customized one-on-one counseling. Through the Center's extensive network of professionals, clients will receive access to local resources and industry leaders. Services are complimentary and available to the public – not just Zions Bank clients.

We talked to Yrene to learn more about why she wanted to lead the Business Resource Center, her goals, and her best tip for entrepreneurs. 

Name: Yrene Luque
Title: Manager, Zions Bank Utah Business Resource Center
Education: Associate Degree from Montgomery College, Rockville, MD
First job: Cashier at Sam Goody
Professional experience: I’ve worked in the banking industry for more than 10 years and joined Zions Bank in 2017 as assistant manager of the Sandy South Towne Branch. I was later named manager of the West Jordan 78th South branch.

Why did you want to lead the Utah Business Resource Center?

I have worked with businesses for several years and I believe that the BRC offers a unique opportunity to bring a lot of my skills to the table. I have a strong background in commercial lending and I also have experience helping businesses with strategy and marketing.

Coming from Zions Bank’s Retail Banking department, I have built strong relationships with our branch managers and Business Banking relationship managers who understand the value of the services offered by the Business Resource Center and will trust me with their clients.  Furthermore, since I am fluent in Spanish, I feel very confident in assisting Spanish-speaking business owners.

What is your best tip for aspiring entrepreneurs?

When starting a business, you need to make sure you are doing what you are passionate about. To quote Jack Welch, former CEO of General Electric: “Good business leaders create a vision, passionately own the vision, and relentlessly drive it to completion.”

I also recommend that business owners:

  • Manage and balance their time effectively
  • Identify role models and repeat their actions
  • Do something they are proud of
  • Beware of sales pitches disguised as networking opportunities
  • Utilize the power of manifestation

What are your goals for the Utah Business Resource Center?

My goal is to provide Utah entrepreneurs with access to tools and information to answer questions and help strengthen new and existing businesses. It’s part of our bank-wide commitment to supporting small businesses as they grow, expand and create jobs, and underscores our position as Utah’s top provider of U.S. Small Business Administration 7(a) loans for 25 consecutive years.

We offer a publications library and computer workstations to assist clients in their business endeavors — all free of charge. While our goal is to help save businesses time and money with information and service provided in a single location, we also go the extra mile to assist our clients in finding the correct resources when we cannot provide them.

If you’re an entrepreneur looking to start or grow a business, you can contact the Zions Bank Utah Business Resource Center by calling 801-844-7903 or emailing

The Utah Business Resource Center is located at 310 S. Main St., 1st floor, in Salt Lake City, and is open Monday through Friday from 9 a.m. to 5 p.m.

woman standing by a Zions Bank banner

Additional resources are available in our online Zions Bank Business Resource Center.

Nicola McIntosh is Social Media manager for Zions Bank.

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