Consumer Attitude Index

Utahns More Confident About the Future of the Beehive State

The strong job market and job growth are driving positive sentiment.

Zions Bank Oct 29, 2019

The Zions Bank Utah Consumer Attitude Index (CAI) increased 0.8 points to 120.1 in October. The year-over-year CAI ticked down slightly by 0.4 points. In comparison, the national Consumer Confidence Index® decreased 0.4 points to 125.9 this month.

The Utah Present Situation Index decreased 8.1 points to 131.4 points in October from September as slightly more Utahns are showing pessimism about the current state of business conditions and job availability. In October, 6% of Utahns feel business conditions are bad, an increase of 2% since September, while 9% of Utahns feel jobs are hard to get, an increase of 1% since September. The Utah Present Situation Index is 0.4 points higher than October 2018.

october 2019 cai information

In contrast, the Utah Expectations Index jumped up 6.7 points to 112.6 in October from September. Utahns are notably more positive about prospective job availability and business conditions six months from now than they are about current conditions. In October, 31% of Utahns feel more jobs will be available in six months, an increase of 4% since September and, even more positively, only 13% of Utahns feel fewer jobs will be available in six months. 

Strong job market drives positive sentiment

One of the driving forces behind Utahns positive sentiment regarding the future continues to be the strong job market and job growth in Utah.  Consumer sentiment is largely driven by personal economic conditions and whether consumers feel their jobs and income are secure. 

“The Bureau of Labor and Statistics reported that Utah’s unemployment rate in September dropped to 2.7%,” said Scott Anderson, Zions Bank president and CEO. “That is the lowest unemployment rate the state has seen since September 2007. The lowest unemployment rate ever recorded in Utah is 2.4% and also came in 2007. We’re not far from that record.”

In addition to low unemployment, job growth in Utah remains strong. 

“Utah’s 12-month job growth is now at 3%,” said Randy Shumway, chairman and partner of Cicero Group. “That’s twice the national rate of 1.4%. And even better, Utah has maintained positive job growth across every sector, from manufacturing to professional/business services, for several months. Strong job growth and low unemployment leads to strong wage growth for Utahns. So the continued growth across Utah’s diverse economy continues to make Utahns feel that it can weather any choppy waters that come.”

About the Zions Bank Utah Consumer Attitude Index

Zions Bank provides the CAI as a free resource to the communities of Utah. The monthly CAI summary reports are released at a monthly press conference, coinciding with The Conference Board’s national CCI release date. Analysis and data collection for the CAI are done by Cicero Group, a premier management consulting firm focused on implementing data-driven strategies for a broad mix of private, public, and social sector organizations across the globe.

The November CAI will be released during a press conference at a local business at 10:30 a.m. on Nov. 26.

Content is offered for informational purposes only and should not be construed as tax, legal, financial or business advice. Please contact a professional about your specific needs and advice. Content may contain trademarks or trade names owned by parties who are not affiliated with Zions Bancorporation, N.A. Use of such marks does not imply any sponsorship by or affiliation with third parties, and Zions Bancorporation, N.A. does not claim any ownership of or make representations about products and services offered under or associated with such marks.

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