Five Big Reasons to “Shop Small” This Saturday

In its 10th year, Small Business Saturday reminds us why it pays big to shop small.

Ali Hardy Nov 29, 2019

It’s official; the holiday shopping season has arrived. And as you make plans to shop for family and friends, consider patronizing the diverse array of local businesses that create jobs, enhance the economy, and enrich neighborhoods around the nation.

Nov. 30 is Small Business Saturday, the annual shopping holiday — sandwiched between Black Friday and Cyber Monday — that encourages consumers to shop local to support small businesses and celebrate their contributions to our communities. 

No matter the season, each time you grab coffee at a local shop or buy a gift from your corner boutique, you’re supporting local entrepreneurs. And although it’s referred to as “shopping small,” patronizing a mom-and-pop can yield big benefits. For every dollar you spend at a local business, approximately 67 cents stay in your community

The benefits to your community are significant, but so are the perks you enjoy as a consumer who chooses to support your neighborhood retailers, local restaurants and small service providers.

Check out these five big reasons to shop small on Nov. 30 and throughout the year.

Reason One to Shop Small Businesses: Unique products

If you’re on the hunt for a unique gift, try a local retailer first. Compared to the mass-produced items you’ll find at big box stores, locally owned shops and boutiques often carry specially curated merchandise that is unique, handmade or locally produced. These products make for memorable and personalized gifts.

Reason Two to Shop Small Businesses: Customer service

Because local shops rely on maintaining a good reputation to stay in business, they tend to focus their resources on providing personalized service to their clients, many of whom are their neighbors and friends in the local community.

Reason Three to Shop Small Businesses: Your money stays local

Small businesses have a rich history of supporting and donating to local events and organizations throughout their communities. In addition, their tax dollars fund local services, making a positive impact in their neighborhoods. Every dollar spent at small businesses creates an additional 50 cents in local business activity as a result of employee spending and businesses purchasing, according to the 2018 Small Business Saturday Consumer Insights Survey.

Reason Four to Shop Small Businesses: They create jobs

According to the U.S. Small Business Administration (SBA), 99 percent of all businesses in Utah and Idaho are small businesses. Across the nation, the total number of small businesses is now 30.7 million. So, it’s no surprise that small businesses are the nation’s job creators. They have generated 65 percent of new net jobs since 2000, according to SBA.

Reason Five to Shop Small Businesses: They add charm

Local shops make communities more unique, memorable and charming. From bookstores to bakeries, all around the nation, communities are enhanced by vibrant local businesses.

As the top SBA lender in Utah and Idaho, Zions Bank understands the value that small businesses add to our local economy, and we’re thankful for the work they do to create jobs and fuel growth. Consider keeping some if not all of your holiday spending money in your local community on Nov. 30 in honor of Small Business Saturday.

Ali Hardy is a freelance writer for Zions Bank.

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