Small Business Success Story: Maize Tacos

Entrepreneur Brian Noguera is adding a second food truck and expanding his business to a brick-and-mortar location in downtown Salt Lake.

Jun 5, 2018

Street tacos, elevated.

That’s how Brian Noguera describes the fare at Maize Tacos, which features homestyle family recipes and handmade corn tortillas.

Customers are clearly responding. Noguera’s business started as a booth at the Salt Lake Farmers Market in 2011, evolved into a food truck in 2014, and is now expanding to a second food truck and a brick-and-mortar location at Regent Street Development in downtown Salt Lake scheduled to open later this year.

people preparing tacos on the Maize Tacos food truck

Noguera obtained a U.S. Small Business Administration loan from Zions Bank to fund the expansion. “We’ve seen huge growth, and we knew the potential was there to expand,” Noguera says. “Our SBA loan was crucial and so helpful.”

His advice to other entrepreneurs? “Get out there and ask questions because a lot of times you don’t know. You need to open yourself up to get as much information as possible,” Noguera says.

He is grateful from the guidance he received from Utah Valley University’s Small Business Development Center. “We took our business plan there and they reviewed it,” he says. “That really helped us open our eyes a little more to what we needed to do.”

Being a restaurant owner is “a lot of hard work, a lot of hours and tons of competition,” he says. “Sometimes you feel like giving up, but the key is having a good team and sticking to the vision.”

Zions Bank Offers Support for Entrepreneurs

In addition to SBA loans, Zions offers financing for small businesses including credit cards, term loans, lines of credit and equipment leasing, plus checking and savings accounts.  Our Business Payments and Technology products and services can help your business optimize cash flow, streamline disbursements and reduce risk.

Zions Bank offers a wealth of resources for entrepreneurs, including Business Resource Centers in Utah and Idaho. The centers help aspiring, new or existing business owners start, expand and finance business ventures with the knowledge, tools and guidance needed to succeed. Services are complimentary and available to the public regardless of where you bank.

Check out Zions Bank’s online Business Resource Center, which includes business templates, financial calculators and expert columns.

Loans are subject to credit approval. Terms and conditions apply. See a banker for details.

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