Utahns’ Confidence in the Economy Signals Strong Holiday Shopping Season

More than 70 percent of Beehive State residents plan to spend as much or more than last year on their holiday shopping.

Nov 27, 2018

Utahns are ringing in the holiday season with an overall spirit of economic optimism, a positive sign for local retailers. More than 70 percent of Utahns plan to spend as much or more than last year on their holiday shopping, according to the Zions Bank Utah Consumer Attitude Index.

A little more than half (50.7 percent) of holiday spending is expected to be done online, compared to 44.5 percent at brick-and-mortar stores. Households in Utah plan to spend an average of $1,100 on holiday shopping this year.

CAI Remains Unchanged in November

The Zions Bank Utah Consumer Attitude Index (CAI) remained unchanged from October to November at 120.5. Year-over-year the CAI decreased by 3.9 points compared to November last year. The national Consumer Confidence Index® decreased 2.2 points to 135.7 this month.

utah consumer attitude index graph nov 2018

The Utah Present Situation Index increased 2.6 points to 133.7 while the Utah Expectations Index dropped 1.8 points to 111.7. Utahns’ sentiment remains highly positive, with 64 percent believing business conditions are good, the highest level recorded since Zions Bank began tracking the CAI in 2011. Similarly, sentiment on current job availability is nearly as positive as it has ever been, with 63 percent of Utahns feeling jobs are plentiful.

The year-over-year drop in the Expectations Index is due largely to a stabilizing of Utahns’ expectations regarding future business conditions; 26 percent feel business conditions will improve, six percent less than in November 2017. Similarly, more Utahns are feeling that household income and job availability will remain the same in the coming months as compared to those who feel that conditions will improve.

Utahns are also anticipating a tempering of housing prices, with 53 percent feel housing prices will increase over the next 12 months. That is the lowest percentage since December of 2015.

Utahns' Confidence Remains Strong

“Utahns tend to be both grounded and optimistic,” said Scott Anderson, Zions Bank president and CEO. “Sentiment about the current state of the economy has steadily improved overall since 2011, right along with general economic conditions. It is clear that Utahns currently believe business conditions are healthy and vibrant here in the state.”

While Utahns widely [73 percent] believe interest rates will continue to rise, confidence in accompanying economic factors remains strong.

“The fact that so many are still confident that housing prices will still increase and that a 401(k) investment will increase in value suggest that Utahns are confident that economic fundamentals are strong and that the economy will continue to grow,” said Randy Shumway, chairman and partner of Cicero Group.

Zions Bank provides the CAI as a free resource to the communities of Utah. The monthly CAI summary reports are released at a monthly press conference, coinciding with The Conference Board’s national CCI release date. Analysis and data collection for the CAI are done by Cicero Group, a premier data-driven strategy and research firm based in Salt Lake City. The December CAI will be released during a press conference at a local business at 10:30 a.m. on Dec. 27, 2018.

Content is offered for informational purposes only and should not be construed as tax, legal, financial or business advice. Please contact a professional about your specific needs and advice. Content may contain trademarks or trade names owned by parties who are not affiliated with Zions Bancorporation, N.A. Use of such marks does not imply any sponsorship by or affiliation with third parties, and Zions Bancorporation, N.A. does not claim any ownership of or make representations about products and services offered under or associated with such marks.

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