Business

Data Mining 101: Tips to Get to the Head of the Class

It’s not just large corporations that are finding innovative ways to deepen relationships with their clients.

May 17, 2016

Small and mid-sized businesses can discover opportunities to enhance their sales efforts and build loyalty through low-cost tools — including their own databases, Google Analytics and IBM Watson Analytics.  What can data mining do for your business? It can help you better understand your clients’ needs, segment customers, find ways to test messaging for particular audiences and optimize your platforms. Check out the infographic below to see how you can take your business to the next level by digging deeper into your data.

Data mining 101 infographic

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