Jackson Hole Mountain Resort Gets Major Lift from its Bank, Literally

Between unchangeable terrain and unpredictable weather conditions, ski resorts are more at the mercy of uncontrollable factors than almost any other type of business. However, Jackson Hole Mountain Resort has never used that as an excuse. So even when JHMR’s credit with its local bank was maxed out, its ambitions to upgrade its mountain were not. Watch the compelling first-hand account from the resort’s president, Jerry Blann.

Zions Bank was able to both relate to the resort’s quest to be the best and to help provide for the single-largest capital investment in JHMR history. This cooperative partnership produced results that were steady, even when the economic climate was not. From the $13-million improvement, the resort has seen growing skier visits and even earned Ski Magazine’s #1 people’s choice ranking.

Learn more about how Zions Bank Treasury Management solutions have helped other organizations to work smarter.